GroupM: piata de media in Romania
By Marius Pahomi on Feb 7, 2008 in Tendinte
Media, RON m, net
| 2006 | 2007 | 2008 | |
| TV | 899 | 1,236 | 1,700 |
| Radio | 107 | 158 | 234 |
| Newspapers | 161 | 179 | 199 |
| Magazines | 102 | 125 | 152 |
| Outdoor | 103 | 95 | 101 |
| Internet | 20 | 33 | 55 |
| Total ron m | 1,391 | 1,826 | 2,442 |
YOY% change
| 2006 | 2007 | 2008 | |
| TV | 37.5 | 37.5 | 37.5 |
| Radio | 48.0 | 48.0 | 48.0 |
| Newspapers | 11.2 | 11.2 | 11.2 |
| Magazines | 22.4 | 22.4 | 22.4 |
| Outdoor | -0.6 | -7.7 | 6.9 |
| Internet | 36.6 | 66.7 | 66.0 |
| Total YOY% | 29.8 | 31.2 | 33.7 |
% shares of media
| 2006 | 2007 | 2008 | |
| TV | 64.6 | 67.7 | 69.6 |
| Radio | 7.7 | 8.7 | 9.6 |
| Newspapers | 11.6 | 9.8 | 8.2 |
| Magazines | 7.3 | 6.8 | 6.2 |
| Outdoor | 7.4 | 5.2 | 4.2 |
| Internet | 1.4 | 1.8 | 2.2 |
| Media total | 100 | 100 | 100 |
Source: GroupM, Worldwide media and marketing forecasts, January 2008
5 Trackback(s)