The end of advertising as we know it!
Scris de Marius la Nov 13, 2007 in Media
WARC (World Advertising Research Center) publica un foarte interesant raport al IBM despre posibilul viitor al comunicarii comerciale.
“There is no question that the future of advertising will look radically different from the past. The push for control of attention, creativity, measurements and inventory will reshape the advertising value chain and shift the balance of power.
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