WPP and Yahoo! Forge Strategic Partnership
By Marius Pahomi on May 16, 2008 in Media
Yahoo! Inc. (NASDAQ: YHOO) and WPP’s (NASDAQ: WPPGY) GroupM, 24/7 Real Media and WPP Digital today announced a strategic partnership that will enable WPP agencies to buy digital display advertising across the Internet more efficiently than ever before. The partnership will initially involve a collaboration between Yahoo! and WPP’s GroupM and 24/7 Real Media.
Sursa: WPP & Yahoo!
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